Not only does this client roster represent some of America’s leading brands, companies and institutions, but it also speaks to our extensive capabilities and resources. Each one of these companies has different needs and expectations, and we work closely with each one to deliver finished products that meet their standards, as well as ours.

Abercrombie & Fitch	Limited Brands
Alliance Data Systems	Luxottica Retail
American Cancer Society	Max & Erma’s
Bath & Body Works	Nationwide Insurance
Battelle	Ohio University
Big Lots, Inc	The Kroger Company
Express	The Ohio State University
Franklin University	The Scotts Company
Genentech	University of Cincinnati
General Electric	Victoria’s Secret
Huntington Bank	Worthington Industries
Liebert Corporation

We’re proud of the names on this list, but we’re even more proud of what we’ve helped these names accomplish. Examples of our solutions can be viewed in the following.

Case Study #1	Case Study #2
Case Study #3	Case Study #4

CASE STUDY #1

A client came to us with a new product and a short timeframe in which to promote it. This product, for the golf retail industry, needed several promotional elements to make a successful launch. We consulted on the project and developed the marketing materials, including design, production and fulfillment. We also produced mock-ups to help the client’s direct sales effort by getting a high-quality product in front of the retailer even before the actual production was finalized. The mock-up also helped our client gather valuable customer feedback, which was incorporated into the final design.

In addition, our client needed a Web site, in order to be visible enough to the general public to sell enough product. Taking the lead, we developed a fully functioning e-commerce site by repurposing the printed sales collateral material, while also handling all the transactional aspects.

We were happy to be able to provide for our client a complete, turn-key solution, resulting in a successful product launch.

CASE STUDY #2

When a national franchise needed to centralize all their marketing collateral in one location and find a vendor who could provide and manage an e-commerce solution to control cost for distribution of marketing materials, they came to West-Camp.

We began by developing a web portal to support order generation unique to the geographical regions of each franchisee. This portal allows the franchisees to view all products in inventory, customize their print material, view proofs, approve orders and track orders online. A print-on-demand feature is in place for cost-saving purposes.

In addition, we developed an inventory strategy to keep critical items on hand at all times, using predetermined auto-replenish levels. Now, franchisees can view all inventory in real time for planning purposes. West-Camp also provides dedicated CSRs to handle all the franchisees' customer support, with training provided on an ongoing basis for those new to using the web portal.

CASE STUDY #3

A retail business came to us with their dilemma. They were using three different vendors to support product launches:

One printer for short-run variable digital printing; a commercial, sheet-fed printer; and a silk-screen printer for Point of Purchase items. After working with each printer and learning the unique subtleties of each printing method, the customer was frustrated and dissatisfied with the results. Project coordination was a stressful process and, worst of all, no two pieces matched, compromising their hard-earned corporate identity.

Enter West-Camp. We utilized a single account representative and production coordinator dedicated to the project, which included: a full-color variable letter imaged on digital presses; a large run of signs and rack toppers printed on a 6-color offset press; and, finally, digital wide-format POP material printed on a 7-color UV digital printer with a unique, digitally routered die cut. Further, color consistency across each product was achieved using special color profiles for each output device. The project culminated in final kit packing and distribution to each of the client’s locations.

CASE STUDY #4

One of our clients relies solely on direct mail as their primary marketing vehicle. Sales are directly linked to each project, and the timing of each mailing is especially critical, so the client can allocate resources necessary for timely responses to all mailing-generated inquiries. (In this business, delays in mailings can create lulls in sales and leave the client with excess capacity.)

West-Camp meets this client’s needs by printing the base run and high-speed addressing for all the postcards needed by each regional location. We also work closely with the client to provide mailing lists based on specific demographic profiles. These profiles are modified and enhanced regularly, in order to maximize the return rate for each drop. West-Camp Press also provides all data work for each list and distribution for each mail drop to ensure the lowest possible mailing rates available by the U.S. Postal Service.